Firefly was founded with a vision of creating meaningful partnerships with individuals and organisations for the purpose of large scale, socially responsible transformation and self-sustaining leadership development which impacts not just businesses, but also the communities they operate within.

At Firefly, Corporate Social Responsibility and sustainability are the cornerstones of our business, informing and influencing everything we do, from the design of our leadership development products and services, to our strategy and business model, supply chain management, staff development, office and personnel policies - even the clients we choose to work with. 

Firefly was founded with a vision of creating meaningful partnerships with individuals and organisations for the purpose of large scale, socially responsible transformation and self-sustaining leadership development which impacts not just businesses, but also the communities they operate within.

And because we prioritise people, we’re always looking for new opportunities to share our expertise and help other organisations to promote sustainability, deepen their impact and commit to responsible business. 

The Firefly Foundation was founded in 2014 in order to further this aim - initially donating 5% of our pre-tax profits to spearheading a range of initiatives with select charities and not-for-profit partners, providing pro bono support for the development of leaders in the communities we work with and offering reduced rates for our third sector partners. The Firefly Foundation is currently being redesigned to ensure our work meets the societal causes that matter to us.  We continue to work towards transforming communities by maintaining the same core CSR principles it was put in place to promote.