Kirsty Maynor founded The Firefly Group in 2011 to enable people to achieve the clarity, insight and momentum they need to take a clear step towards individual and organisational change.

She has a proven track record of helping organisations and individuals achieve long-term change, is a Certified Co-active Coach (CPCC); accredited with the International Coaching Federation (PCC) and a certified facilitator of Dare to Lead™.

Her coaching superpower is her ability to play and be creative in a way that also meets people’s serious agendas and intentions. Kirsty also credits her ability to connect everything to a bigger purpose that allows her to help people to grow in ways they hadn’t imagined as another strength. She has 2,000 hours of facilitation experience over 25 years and has been a mentor for 15 years.

Kirsty holds a master’s degree in Organisational Behaviour and her debut book “Untangled - A Practical and Inspirational Guide to Change We Choose and Change we Don’t” was published on 28 November 2023. You can find out more information on Kirsty by visiting the Kirsty Mayor website or visit

Crocheting, reading and learning new things are what recharge her creative batteries.

Firefly Roles: CEO, Programme Designer, Executive Coach, Team Coach, Coach Supervisor

Specialism: Strategic vision