Roya Ferdows is an experienced executive coach with over 16 years of guiding leaders and professionals towards confident, authentic leadership. With more than 2,000 hours of coaching, 10 years of mentoring, and 5 years of facilitation experience, Roya combines personal leadership insights from the corporate and healthcare sectors with advanced training in relationship dynamics. Her approach blends strategic leadership development with emotional intelligence, helping her clients enhance team performance, foster collaboration, and navigate challenges smoothly.

She holds certifications in Co-Active Coaching (CPCC), as well as advanced studies in Internal Family Systems (IFS), Neuroscience of Coaching, and Gottman Method Couples Therapy, ensuring a well-rounded and impactful coaching experience.

Outside of work, Roya is passionate about maintaining a healthy lifestyle, prioritising physical fitness, and enjoying time with her family and friends. She also loves travelling and seeking new adventures.

Firefly Roles: Coach, Mentor, Leadership Specialist

Specialism: Playful Curiosity